News & Resources

Rhett & Link "I Love Local Commercials" Get to the "Bottom" of What Makes a Great Local Commercial

KENNESAW, GA, Jan 13, 2010

MicroBilt, a leader in risk management information for small and medium-sized businesses, posted a new Rhett & Link video on today featuring True Blue Tattoo of Austin, Texas. "We are starting 2010 with a perfect example of a local businessthe Tattoo Parlor. True Blue Tattoo was nominated by its local fans and is the subject of the first local commercial to be launched on in 2010." says Rhett McLaughlin, "True Blue is a local business that really gets under the skin of its customers and leaves a long lasting impression. True Blue’s repeat customers are some of the most interesting - and certainly colorful people in the local community." Rhett & Link local commercials have confirmed the power of viral marketing and social media for the small business - millions of viewers have seen "local commercials" including Red House Furniture and Cullman Liquidation. Each local commercial is accompanied by a "behind the scenes" video that delves into the creative process behind the local commercial and the unique character of the subject local business. "We have always been impressed with Rhett and Link’s humor and creativity," says Brian Bradley, EVP of Strategy and Marketing at MicroBilt, "But we never realized how far they would be willing to go for this project. Let’s just say that True Blue Tattoo really left a mark on our partners." About MicroBilt
MicroBilt is the leader in serving small businesses with data and tools that they need to manage business risk and make informed lending and hiring decisions. MicroBilt offers the small business owner simple, cost-effective solutions for fraud prevention, consumer financing, debt collection, and background screening. With its PRBC® Consumer Report with the FICO® Expansion Score, MicroBilt is the leading provider of alternative credit data to businesses that want to offer credit and other financial services to the approximately 110 million underserved consumers in the United States.