News & Resources

The Buck Stops at I Love Local Commercials

KENNESAW, GA, Feb 03, 2010

MicroBilt, a leader in risk management information for small and medium-sized businesses, posted a new Rhett & Link video on today featuring Bucks First Credit Union of Bristol, Pennsylvania. "How can you get more local than your local Credit Union? Our partners at MicroBilt opened our eyes to the unique culture of credit unions. Once we started looking into Credit Unions, we just had to celebrate them with a local commercial on" says Rhett McLaughlin, "Bucks First FCU is that local credit union that goes above and beyond typical customer service. The whole Bucks First staff gets in on the act and to show how the Credit Union "bucks" the trend of impersonal banks that seem not to want your business. " Rhett & Link local commercials have confirmed the power of viral marketing and social media for the small business - millions of viewers have seen "local commercials" including Red House Furniture and Cullman Liquidation. Each local commercial is accompanied by a "behind the scenes" video that delves into the creative process behind the local commercial and the unique character of the subject local business. "We have served Credit Unions for over 31 years and knew that Rhett and Link would capture the spirit of this classic local business, the Credit Union" says Brian Bradley, EVP of Strategy and Marketing at MicroBilt, "We know the leadership that Credit Unions have always provided in service to their communities and to underserved consumers. As the leader in providing alternative data to businesses they serve the underserved consumer through its PRBC Report with FICO® Expansion Score, MicroBilt is pleased to celebrate Credit Unions on I Love Local Commercials." About MicroBilt
MicroBilt is the leader in serving small businesses with data and tools that they need to manage business risk and make informed lending and hiring decisions. MicroBilt offers the small business owner simple, cost-effective solutions for fraud prevention, consumer financing, debt collection, and background screening. With its PRBC® Consumer Report with the FICO® Expansion Score, MicroBilt is the leading provider of alternative credit data to businesses that want to offer credit and other financial services to the approximately 110 million underserved consumers in the United States.