News & Resources

Experian's Custom Strategist Suite of Decisioning Tools Now Available through MicroBilt's Software Developer's Kit

Kennesaw, GA, Jan 23, 2002

Credit Approvals and Pre-Approval Criteria Made Available for Integrated Online Environment MicroBilt, leading provider of credit access and reporting products, today announced it has begun offering Experian's Custom Strategist product, now available to the financial services industry through MicroBilt's Software Developer's Kit (SDK). Experian®, is a leading global information solutions company. To optimize credit decisions in a competitive environment, lenders need access to sophisticated, customizable decisioning tools. Experian's Custom Strategist is a powerful decisioning service that meets the complex needs of sophisticated credit grantors. Using a service bureau platform, Custom Strategist allows credit grantors to implement their own credit approval and pre-approval strategies within a few days through MicroBilt’s SDK and then provide automatic response times in under three seconds to end users. MicroBilt's SDK is a suite of tools designed to integrate credit reporting and retrieval into a credit application or website. MicroBilt continues to add value through the SDK with releases such as Custom Strategist, which provides the capability of using custom or generic models. Superior fraud detection is accomplished with the use of Experian's Fraud Shield fraud indicators. Credit grantors can choose from up to 22 fraud indicator messages that can be used as part of the decisioning or display. "We are very pleased that MicroBilt has added Custom Strategist to their Software Developer's Kit," said Lyn Porter, VP of Decision Solutions Marketing at Experian.. "With access to these decisioning tools through the SDK, MicroBilt's customers can incorporate Custom Strategist for their account opening process while automatically pre-approving and cross selling the right products to the right prospects." "We are delighted to release Experian's Custom Strategist through our Software Developer's Kit to our MicroBilt customers," states Ken Hill, President of MicroBilt Corporation. "Custom Strategist is a robust, versatile decision making tool. It will maximize our client's account openings." "The ability to customize products offered and then instantly approve and cross-sell products within risk management and lending strategies unique to an institution are ideal for our client base," said Mr. Hill. About Experian:
Experian enables organizations to find the best prospects and make fast, informed decisions to improve and personalize relationships with their customers. It does this by combining sophisticated and intelligent decision-making software and systems with some of the world’s most comprehensive databases of information on consumers, businesses, motor vehicles and property. Through multi-channel delivery of its Web-based products and services, Experian enables its clients to conduct secure and profitable e-business and develop state-of-the-art Customer Relationship Management (CRM) systems for communicating and building one-to-one relationships with customers. Experian is a subsidiary of GUS plc and has headquarters in Nottingham, UK, and Orange, Calif. Its 12,000 people support clients in more than 50 countries. Annual sales are approximately $1.5 billion. For more information, visit the company's website at About MicroBilt:
MicroBilt, a division of Bristol Investments, Ltd., is a leader in credit bureau data access and retrieval, providing credit solutions to the Financial, Rental or Leasing, Health Care, Insurance, Law Enforcement, Education and Utilities Industries. MicroBilt is certified through and provides interfaces with the three consumer bureaus, Equifax (NYSE: EFX), Experian (London Stock Exchange: GUS) and Trans Union and the two commercial bureaus, Dun & Bradstreet and Experian Business. Bureau data is available via dedicated terminals, dial-up software, Internet website access or through an integrated custom interface utilizing their Software Developers Kit. Automated online decisioning tools are also available through Private company information along with knowledge-based analytical tools and information services is available through MicroBilt's recent acquisition, Integra Information, Inc. The company also enables web sites to enhance their content offerings by delivering a, and co-branded site to their established online communities. Formerly a First Data Corporation subsidiary (NYSE: FDC), MicroBilt Corporation, maintains offices in Georgia and New Jersey. New Century Equity Holdings Corp. (NASDAQ: NCEH), a holding company focused on high growth, technology-based companies and investments, is also a financial investor in MicroBilt Corporation ( For more information, contact MicroBilt Corporation, 1640 Airport Road, Suite 115, Kennesaw, GA 30144. Telephone: 1-800-884-4747.