Business valuations have never been an easy undertaking, and the recent economic turbulence has exacerbated the issue substantially. However, investors and buyers should consider using a firm that specializes in business valuations to ensure the most optimal and fair agreements when making deals. Bloomberg recently warned of the e-commerce startup industry, which had experienced massive growth in recent years. According to the news provider, valuations of some of these companies are beginning to implode, which is a common danger for any rapidly trending industry, and investors and creditors will need to be especially cautious when dealing with e-commerce companies as a result. The source explained that the rapid increase in values of these businesses, which is fairly common, makes it difficult to fairly assess e-commerce startups. "I did not take the highest valuation offer and I also made sure that our investors all thought they were investing at a fair and appropriate valuation," an e-mail to Bloomberg from one investor explained. Investors and professionals in charge of making business valuations will need to be especially vigilant when approaching e-commerce startups in the coming years, as this industry will likely continue to experience massive growth.