Secure, verified online ID provided to military personnel by new program
Nov 29, 2012 Dave King
TroopSwap's verification process starts when service members register their personal information with Troop ID's website. The company verifies it against a government database, than acts as an intermediary so individual companies cannot gain access to the data. A Troop ID technology provides online retailers with a window in which veterans and active-duty service members may enter their user name and password so they can qualify for the retailer's discounts and special offers. TroopSwap also continues to offer military families specials through daily deals. One of Troop ID's early retail partners is Under Armour, which has provided discounts on sports apparel to military personnel for about 10 years. Until now, the company took service members at their word for in-store purchases and couldn't verify their status online. Company e-commerce vice president Dave Demsky said Troop ID guarantees the perks are going to people who are truly eligible for them.