The National Foundation for Credit Counseling, a nonprofit credit counseling service, has acknowledged four individuals for their role in promoting financial literacy, awareness and education. In recent years, as large financial institutions have begun levying new fees and burdensome processes on consumers - despite a litany of new regulations - it's been increasingly difficult for uninformed or otherwise distracted customers to learn the ins and outs of personal finance. For that reason, the NFCC acknowledged Suze Orman, Ken Wade, Debbie Bianucci and Mike Cherry - individuals who have offered their services, experiences and expertise toward informing consumers on healthy trends in the field of consumer credit and finance. "It is our privilege to recognize these professionals for their outstanding accomplishments," said Susan Keating, president and CEO of the NFCC. "They have each advanced financial literacy and consumer protection through their professional channels. We, individually and as a country, benefit from their passion and dedication to improving lives through financial education." The awards comes as regulators and policy makers move to establish the Consumer Financial Protection Agency - a watchdog organization charged with protecting consumer interests.