Recent research from price comparison website comparethemarket.com showed that loans increase sharply around Valentine's Day. Short term lending options such as short term loans, pawn shop loans and short term loans are common around this season, often for purposes of producing a happy and romantic holiday for a loved one. On average, February sees 20 percent more visits for loan comparisons than January. Comparethemarket's Director of Money, Simon McCulloch, cited common Valentine's Day gifts like romantic trips and engagement rings as valid reasons to take out quick loans in February. Short term loans are quickly dominating the market as a popular short term loan option available for consumers. EZMoney.com recently published a new article detailing how such a loan works. They noted the importance of checking state laws regarding online loans and having the proper information ready when applying. Oftentimes, short term loans are a fairly easy way to receive cash quickly between paychecks. Usually, loans are deposited into a checking account within one day and can value anywhere from $100 to $1,500. The consumer must be an American adult and have a job that pays at least $1,000 per month.