News & Resources

Businesses helped by pawn show's popularity

Aug 29, 2012 Sean Albert

Businesses helped by pawn show's popularity
Trends come and go in the United States, whether they concern fashion, the newest musical artist, new actors or other things. Many consumers have been falling into one of the latest reality show crazes - pawn shop shows. This form of short term lending is now the subject of numerous programs about how the industry works.
 As such, shows like "Hardcore Pawn" and "Pawn Stars" have seen a relatively wide viewership. Many of these fans are flocking to the storefront locations to follow in the footsteps of some of their favorite reality stars. This has provided a boon to many pawnbrokers nationwide. Alexandria store sees large traffic increase Recently, pawnbrokers in Alexandria, Louisiana, told The Associated Press they have seen increased success from a reality show stationed in the area. "Cajun Pawn Stars" features Silver Dollar Pawn & Jewelry Center in the city. Owner Jimmie DeRamus told the newspaper traffic at the storefront location has more than tripled since the show aired. "People ask, 'Is it real? Is it a real business?' If you want to know if it's real, come on down," DeRamus told The AP, predicting shows in that field have approximate five-year spans. "We have one of the most open sets on reality TV." The owner explained the family-friendly atmosphere makes the show worthwhile to watch and lends itself to a day out as a family unit, checking out where the action happens, the source said. DeRamus said his company has seen many out-of-town customers recently, which number into the thousands when school is out, The AP reported. Other companies see spillover It is not just the businesses that have been at the center of the reality shows that have been able to experience a larger amount of customers because of the exposure. Pawnbrokers told The Huntsville Times that the programs have greatly enhanced the way consumers view businesses in the industry, which helps make their companies more mainstream. "The pawn industry has moved forward," Larry's Pistol and Pawn Shop president Rob Barnett told the source. "'Pawn Stars' has greatly enhanced the image. It is showing the pawnbroker is a legitimate business." Barnett explained to the Times that in the past, many pawnbrokers have been portrayed unfavorably in movies and shows, but all of that is turning around because of the reality programs.