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We all love the convenience of making purchases, opening accounts, and applying for jobs from our computers or smartphones. But at the same time, it makes identity verification that much more important for business owners. Whether you're a financial institution, a private lender, you can't be too careful when it comes to verifying the identity of your customers.

Whether you're a landlord screening for new tenants, or an employer looking for a new team member, it's general practice to find out as much information as possible from a potential candidate.

Are you working on hiring new talent for your business? There's a lot that goes into this process. You have to do interviews, sift through hundreds of applications, and gauge whether or not the new hire would mesh well with the rest of your employees.

Background checks on people are often run for various reasons. Employers, landlords, banks, transportation companies, and numerous other types of businesses and organizations routinely conduct screenings before signing contracts or doing business. Many organizations do this so they can protect themselves from individuals who may not be the person they present themselves to be.

Identity verification is often confused with identity authentication. Unfortunately, the two offer extremely different levels of scrutiny. Simply verifying the identity of people is no longer adequate in many situations.