SIDESTEPPING AN "IDENTITY" CRISIS

By: Brian Bradley, Editor

Between stolen identities, sneak peeks at politicians' passport records, and terrorist threats forecast like the chance of rain, knowing who you're dealing with is pretty high on our radar screens.

The US government is doing its part with many agencies instating and updating rules designed to protect our identities, our customers' identities, and while we're at it, the public at large. Though smart and well intended, these regulations pose major challenges for small to medium enterprises in terms of staying current and in legal compliance with fast-changing mandates and stiff penalties.

This issue of {see} provides updates on two major federal initiatives addressing identity - the Treasury Department's OFAC watch lists and the FTC's new "Red Flag Identity" rules - and helps you gauge your businesses' needs and readiness. We'll also introduce a major campaign by MicroBilt to ensure responsible use of credit that protects your business as well as your customers' businesses (a growing point of differentiation).

Knowing what, when and how to verify identities can keep you from enabling fraud, money-laundering, even terrorist attacks. It can improve customer loyalty. And, unbeknownst to many, it can keep you in compliance with increasingly prominent regulations.

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