MicroBilt Corporation, a leader in risk management information for small and medium-sized enterprises (SMEs), today unveiled a campaign designed to help SMEs understand and comply with new FACTA Red Flag Rules that will take effect on May 1, 2009.
The new campaign includes:
"On May 1, more than 11 million companies and individuals that extend credit or defer payments for goods and services will be covered by the Fair and Accurate Transaction Act (FACTA) of 2003's Red Flag Rules," said Bob Raleigh, Chairman of MicroBilt Corporation. "With less than two months to go, many small businesses are still unaware of this and those that are aware often are confused by what they need to do to comply. Our goal is to raise awareness and to deliver a complete solution for the small businessThe information, training and products, like our Red Shield Solution, that will protect SMEs from the stiff fines and lawsuits that can result from non-compliance and identity theft. Some of what we are doing is what you'd expect: developing literature, answering customer questions and providing cost-effective training. But we are also trying the unexpected: working with Internet comedian, GoRemy, to use humor and viral marketing to reach decision makers in nontraditional venues, like YouTube and FaceBook."
The coming FACTA Red Flag Rules require credit providers to define their processes for detecting Red Flags in identity verification, such as discrepancies in address histories, fraud alerts on consumer reports, suspicious use of Social Security numbers, inactive accounts that suddenly become active, credit-freeze notifications, credit reports showing unusual patterns of activity, notices from victims of identity theft or law enforcement agencies and discrepancies between applications and third party information. Companies are then required to define appropriate courses of action when a "Red Flag" is detected.
Red Shield, MicroBilt's FACTA Red Flags solution
, is designed to eliminate some of the most difficult front-end steps in the Red Flag process. It analyzes the likelihood of identity fraud and provides a "Pass" or "Fail" grade. If a transaction passes, it is automatically guaranteed against fraud for up to $25,000. The consumer is also protected against identity-theft losses for another $25,000. If a "fail" response is returned, the client is given a range of manual options that can be used to reduce the risk of identity theft or fraud in the transaction.
MicroBilt's Red Shield solution is backed by identity theft insurance from a major insurance company and includes a Falcon® ID Generalized Risk IDentity (GRID) score from Fair Isaac. The GRID score measures the likelihood that an applicant is who he or she claims to be and applies Fair Isaac's proven fraud analytics that for more than a decade have protected two-thirds of the world's credit cards from fraud. MicroBilt's FACTA Red Flags solution features a suite of additional verification tools should a Red Flag be detected.
), an industry leader in risk management information for small and medium-sized enterprises, is a single source provider for credit bureau, collections, identity fraud prevention and screening data access and retrieval. MicroBilt is certified through and provides interfaces with the three national consumer credit bureaus, Equifax (NYSE: EFX), Experian (London Stock Exchange: EXPN) and Trans Union; and three commercial bureaus, D&B (NYSE: DNB), Experian (London Stock Exchange: EXPN) and Equifax Business (NYSE: EFX); as well as LexisNexis (London Stock Exchange: REL), Fidelity National (NYSE: FIS), Fair Isaac (NYSE: FIC), Acxiom (NASDQ (GS): ACXM), First Advantage (NASDQ: FADV) and ChoicePoint (NYSE: CPS). The company provides flexible data access to leading Consumer Reporting Agencies (CRAs) and a broad range of industries. It is an active member of the Consumer Data Industry Association (CDIA).
MicroBilt's investors include: Bristol Investments Ltd, Total Technology Ventures, Omidyar Network, The Center for Financial Services Innovation, ACCION, The Ford Foundation and the Maryland Venture Fund.