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"I Love Local Commercials" Showcases Central Florida Zoo Illustrating When "Nature Calls", Rhett & Link Will Be There – With Their Camera!
KENNESAW, GA and SANFORD, FL, - November 18, 2009 - MicroBilt, a leader in risk management information for small and medium-sized businesses, announced today that Central Florida Zoo is the next small business to be featured in the Rhett & Link "I Love Local Commercials" series.
The commercial was conceived, written and directed by the Internet Comedy duo Rhett & Link, who have become an Internet sensation by parodying small business commercials featuring actual small businesses.
The video, which "breaks" today on www.ilovelocalcommercials.com, starts out like a typical nature documentary with traditional bongo music and enthralling pictures of fascinating animals. Moments later, the commercial takes a dramatic turn as "nature calls", which inevitably does at the zoo. Rhett McLaughlin asserted, "It's safe to say that we haven't built a fan-base through distasteful or juvenile humor, but once we saw what these animals were capable of, we couldn't resist the urge to go with good old-fashioned potty humor. Sometimes you just have to listen to your inner 8 year-old."
Rhett & Link local commercials confirmed the power of non-traditional video and social media: nearly 5 million viewers have enjoyed the series released last spring that included The Red House Furniture video which has been featured on CNN, NPR, The New York Times, Forbes, Advertising Age and TMZ. "Central Florida Zoo’s history dates back to 1923, meaning they have been providing education and entertainment to Floridians long before Disney, Universal Studios and SeaWorld." Brian Bradley, EVP of Strategy and Marketing for MicroBilt notes.
About MicroBilt
MicroBilt, an industry leader in risk management information for small and medium-sized enterprises, is a single source provider for credit bureau, collections, identity fraud prevention and screening data access and retrieval. MicroBilt is certified through and provides interfaces with the three national consumer credit bureaus, Equifax (NYSE: EFX), Experian (London Stock Exchange: EXPN) and TransUnion; and three commercial bureaus, D&B (NYSE: DNB), Experian (London Stock Exchange: EXPN) and Equifax Business (NYSE: EFX); as well as LexisNexis (London Stock Exchange: REL), Fidelity National (NYSE: FIS), Fair Isaac (NYSE: FIC), Acxiom (NASDQ (GS): ACXM), First Advantage (NASDQ: FADV) and ChoicePoint (NYSE: CPS). The company provides flexible data access to leading Consumer Reporting Agencies (CRAs) and a broad range of industries. It is an active member of the Consumer Data Industry Association (CDIA).
About Rhett & Link
Rhett & Link are a North Carolina-based comedy duo, Rhett McLaughlin and Link Neal. They are best known for their internet videos and are self-proclaimed "Internetainers". Rhett & Link are also musicians and filmmakers, and have worked in network television as hosts. They own and operate a video production company, Rhett & Link, Inc.
About Central Florida Zoo & Botanical Gardens
First established as the Sanford Zoo in 1923, the Central Florida Zoo is a non-profit organization that continues to grow as Seminole County’s premier recreational and educational attraction. For more information: www.centralfloridazoo.org